Every realistic way your business gets customers, ranked for you, with first moves for your top 5.
The voice rules we'd write for your brand: how you sound, what you'd never say.
3 to 4 visual directions your feed rotates through, so it never looks templated. (These are real posts from the engine.)
5 posts designed in your brand, built from what's already working on your channels. Week One, Draft One, yours to keep. (These are from a real week one.)